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Cassey Ho is an internationally renowned, award-winning fitness instructor and online personality. She is the creator of Blogilates, the #1 female fitness channel on Youtube with over 200 million video views and 2 million subscribers. In a revolutionary partnership, Cassey's unique format, POP Pilates© which launched on Youtube in 2009, is now being turned into a live class that can be taken at 24 Hr Fitness gyms nationally beginning in 2015. She's the author of the book, Hot Body Year Round, and also the star of her own top selling POP Pilates DVDs at Target stores. Cassey is the designer of her own activewear collection, BODYPOP Active which launched in Fall 2014. Her designs has proven to be extremely popular for it's feminine silhouettes and colorful palette.

Cassey's blog, blogilates.com, was named the top healthy living blog by FITNESS Magazine in 2012 and recently, she took home the Streamy Award for Best Health and Wellness Channel for 2014. Greatist named her one of the Top 25 Most Influential People in the world in Health and Fitness for 2015.

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Cassey Ho

Cassey Ho is a social-media fitness entrepreneur who established oGorgeous and has a YouTube channel called "Blogilates." With a following of more than 7.36 million subscribers, Ho's channel has received significant recognition, including a Shorty Award in the category of social fitness in 2013 and being named one of the most influential people on the internet by Time Magazine in 2017. She receives a significant portion of her income directly and indirectly from her YouTube channel, placing her among the numerous YouTube partners who are making a significant amount of money using YouTube.

Ho's e-commerce ventures also include a line of Pilates clothes and accessories, such as exercise tops and bottoms, mats, and bags, which she sells through her website. Furthermore, she launched an activewear clothing collection, "Bodypop," in August 2014 and, later, a new fashion line called "Popflex" in January 2016. Ho's successful ventures have led to her recognition as a leading social media marketer and fitness entrepreneur. Her popularity and influence have been highlighted i

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'Body shaming from all corners': Why YouTuber Blogilates moved from fitness content to designing clothes — and how she built multiple 8-figure brands

Cassey Ho started her YouTube channel Blogilates, which now has 8.6 million subscribers, in 2009.
She started by posting fitness content, then became a designer, and founded two fitness brands.
Here's why she pivoted to short-form videos and how she runs her companies, Blogilates and Popflex.

When Cassey Ho posted her first YouTube video in 2009, she had no idea how dramatically the decision would impact her career.

Ho, then 22, was teaching a pilates class in her free time while attending college. When she graduated and had to move from her hometown of Los Angeles to the East Coast for a job, she decided to start uploading fitness routines on YouTube for the students she was leaving behind.

"This is without me even knowing that YouTube was going to do anything," she told Insider. "I wasn't creating consistent YouTube videos because I had a job."

The channel didn't make a penny until the next year, when it began ea